PoHuang

As far as I concerned, the companies now tend to use new media to hit their audience. More and more people use internet as their daily-based new information consumed. When the Wikipedia is as accurate as encyclopedia, when the mobile equiped the fuction provide users to use internet everywhere whilst the device have signal, people are hard to leave cyber world. Another thing I would like to mention is many company cut the TV advertising budget down and move to other marketing tools or PR, the TV advertising’s glory, fancy age is pass. However, as I present in my blog by using Youtube resources, advertising change their format to meet their audience. Is advertising dead, I rather say that it just as Darwin says ” Survivor of the fittest”.

Let’s have some fun. This is one of the hilarious commercial I have ever seen. Even there are some mral issues should be concerned, but advertising nowadays have to catch audiences’ eyes more than anything.

Sex sells!! No matter whatever product or service it presents, the commercial contains sex or violet always sells better. Is this the humans sin or just people like to watch that? Even Microsoft, a software company, makes commercial in sexy way. So , what can I say?

This advertising is banned by US government. However, you just see people in this commercial just use their hands as guns. No bullets fly around or blood everywhere.It is a bit confused. But you still can’t tell what the actual product is until the end of the commercial. Right now the agency tends to make some commercials like this – the commercial itself can promote any product, or most of the product lines. And people might just remember the plot, but nobody remember what the product is. I think this is the present problems of advertising. When you focus on massive people, sometimes you may lose focus.

This is a commercial aired by PS3, which is a TV game set. It is banned I think because it is not appropriate for everyone to see time flies as a 30-second commercial. Baby from mother’s bailey to the grave, it might be too realistic for somebody. However, the entertainment set provided company is not aimed someone who have so much ethic concerned. The young generations are living in a world with extremely effect on vision. Therefore, the advertising agencies have to think more creative, or more imagine way to make an advertising.

In business world, there are many stories about competing each other. Like this commercial, we can tell which dominates the soft drink market right now. The taste of each brand have their own fans. How to “knock down” your rivals and win the biggest market share is the most important thing. Therefore, this advertising is some kind of attack from Pepsi to Coca-Cola. Does it work? I doubt.

How can you advertise a car on TV? They always have their own way to make audience not feeling boring. Like this commercial, they use some subtle way to show how their car’s performance. However, most of the audience would concentrate on that sexy lady’s thought and how that guy behave. I’m not sure is this good or bad for spending millions pounds to tell an affair. Never mind, shall we start watching?

It is hard to watch some condoms companies advertised their products on TV. You can buy condoms in the high streets stores such as Boots, the retailing stores, pubs toilets and the schools’ as well. That is the basic products to prevent pregnant and disease. However, the social percptions tend to not discuss this issue esecially in public. I believe something as the culture and religion have involved this. But this is really interested commercial. So let enjoy it.

Another Heineken again. This time by cooperated with the “James Bond” latest movie. This is the new way to promote the product and the movie. Let me call this as sort of integration.By sponsing the commercial movie to get the publicity and avoid the regulations, alcohol companies work very hard to make their product more well-known.

This commercial is obviously led by Brad Pitt. From the star he is looking for a beer but there is none in his fridge. Then he have to take a risky step to go out and escape from paparazzi. However, Brad walks without penic on the street, even there are hundreds of people chasing behind.

By using the celebrity, we should think that is these celebrities can bring what image for the company and how publics perceive them. Another things the firm should consider is they are all expensive. How to use their influence in the positive way is another issue we should consider.